Senior Manager, Communications & Corporate Citizenship

​October 2015 - present

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Today, I oversee strategy for executive messaging, brand PR, internal communications, and community impact. I partner closely with our leadership team to guide how we show up as a business—from product launches and media moments to reputation management and cultural transformation. I’ve led everything from award-winning brand campaigns to our comprehensive corporate rebrand tied to our 90th anniversary—and helped guide company messaging through a once-in-a-generation leadership succession. I also built the company’s first-ever crisis response playbook, DEI steering committee, and formal community investment platform, Spirited Neighbor.

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Select highlights:

• Led the company’s full corporate rebrand, including internal and external rollout of new brand voice, visual identity, and positioning

• Guided company messaging during executive succession, supporting a pivotal transition from second- to third-generation family leadership

• Manage $1M+ in annual corporate giving, including the launch of Spirited Neighbor, which has directed $1.5M+ to West Louisville since inception

• Serve as a company spokesperson and media lead across key spirits categories and national events

• Spearheaded the relaunch of our corporate intranet and built scalable editorial systems for internal messaging

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Account Executive, RunSwitch Public Relations

​January 2015 - present

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I cut my teeth in the agency world, rising quickly from account coordinator to lead public affairs and PR campaigns for national clients across tech, food, healthcare, and advocacy. I thrived in high-pressure environments where strategic messaging met tight turnarounds, and where I learned to lead with both creativity and precision.

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Select projects:

• Developed Amazon’s Fulfillment Center media monitoring program and supported national campaign rollouts

• Led PR strategy and logistics for Blaze Pizza grand openings across multiple states

• Managed digital advocacy and fundraising campaigns for Guthrie for Congress

• Oversaw social media and content strategy for Dare to Care Food Bank

 

Client Experience: Amazon, Anheuser-Busch, Blaze Pizza, Dare to Care, Kentucky Chamber, Norton Commons, Your Community Bank

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Internships

Account Management Intern, TBWA\Chiat\Day (2013)
Brand Strategy Intern, Werkshop Branding (2013)
Managing Editor, WKU Talisman (2012–2013)
Sponsorship & Events Intern, Kentucky State Fair Board (2012)

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These early roles shaped my eye for story, discipline around execution, and love of message-meets-mission work.