Directed message development, media relations, and event coordination for the grand opening of the $19 million Heaven Hill Bourbon Experience in Bardstown. This multi-year expansion and renovation was the capstone of a $125 million tourism investment and was celebrated with a ribbon cutting featuring Kentucky Governor Andy Beshear. I led messaging for all internal and external speakers, coordinated soft openings for key stakeholders, and managed parallel media campaigns for the launch of Five Brothers Bourbon. The opening received millions of media impressions, including an AP story positioning it as the return of Bourbon tourism post-pandemic.